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SANDOZ
- Head of portfolio & Launch Management
Levallois-Perret
2012 - 2015
Head of portfolio and Launch Management North Africa: Reporting to the Area Head, North Africa (Morocco, Tunisia, Libya, Malta)
Mission
* Building market position by locating, developing, defining, negotiating, and closing business relationships. ;
* Assuming leadership role, developing and implementing comprehensive internal and external business plan that would increase revenues and profits (considering legal and regulatory market environment) for both Ethical and Generic customers
Major Accountabilities:
* Identification of portfolio opportunities (short, mid & longterm):
* Provide a holistic view of market offerings and opportunities driven by increased profitability and excellent customer service.
* Provide 5-year Strategic Plan for NA countries: portfolio selection and prioritization, demand and capacity management, portfolio balancing, and reporting.
* Portfolio analyses, strategy definition and recommendations for regional management decision making about investment mix and budget allocation.
* Ensuring launch readiness and strengthening launch performance:
* Timely submissions of registration plans and coordination of strategic projects with regulatory, Commercial and Finance Operations (including `Quick-wins'- fast registrations)
* Defining and tracking of strategic and operational Launch plans from early stages of registration with cross functional teams.
Key Achievements
* Public tendering: Successful introduction of Antibiotics portfolio within Gvt bodies. Value $m1.2 ;
* Business Development & Licensing deals: Biosimilars introduction in MoH procurement department. Value $m0.3 ;
* Fast track introduction of transplant product (tacrolimus) in Casablanca university hospital
Sales and marketing Head, Morocco
(Antibiotic, Cardio vascular and food supplements)
Key Achievements
* Recruitment: 8 Med Reps, 1 FLSM
* Segmentation and targeting
* Field Force management and Sales monitoring ;
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GlaxoSmithKline
- Group Product Manager Development
Marly-le-Roi
2010 - 2012
Mission: Provide marketing support and optimize key investments that will enable to efficiently and effectively market GSK New brands in accordance with the area's strategic objectives. (Morocco, Algeria, Tunisia, Libya)
* Launch readiness for new products, and identify business priorities (Multinational Pharma company) ;
* Portfolio assessment and strategic planning in collaboration with Global Business Development team.
* Develop Pricing and market access strategies for premium priced portfolio
* Build GSK Oncology business: working closely with all stakeholders in oncology filed i.e Health Authorities, Reimbursement agencies, NGO... ;
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GlaxoSmithKline
- Group Product Manager
Marly-le-Roi
2009 - 2010
Group Product Manager North Africa CNS/Metabolic lines: (Morocco, Algeria, Tunisia, Libya)
* Develop CNS / Metabolic portfolio aligned to Regional Brand Strategy ;
* Implement MENA marketing strategy in NA (Multinational Pharma company) ;
* Lead market shaping and market building initiatives across NA bearing environmental changes: reimbursement, insurance, pharma-economics...
* Drive NA initiatives for key external experts endorsement, and promote disease management guidelines, with Medical team support
* Support and coach LOCs products managers / Training in marketing and communication skills
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Bridge Marketing
- Executive Manager
2008 - 2008
* Create effective business communication strategies for pharma companies Bridge Marketing
* Developing creative integrated marketing campaigns Morocco ;
* Global Brands toolkits customization ;
* Consulting in business development (Communication Agency dedicated to pharma) ;
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BOTTU
- Marketing Manager
Casablanca
2008 - 2008
Marketing Manager: (Local Pharma company, Leader of Analgesics)
Metrics - TO: $m30 , Field Force: 110 Reps, Sales Managers: 12
Team management - Product managers: 4, Market research manager:1, Data analyst: 1
* Redesign the portfolio in terms of priority and potential ;
* Establish and drive middle term marketing plan ;
* Develop strategic alliances with Multinational companies for licensing and outsourcing ;
* Recruitment and consolidation of the marketing team ;
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GlaxoSmithKline
- Group Product Manager
Marly-le-Roi
2003 - 2007
Group Product Manager Morocco - CNS, Diabetology, GI system:
Metrics - TO: $m5, Field Force : 22 Reps, Sales Managers : 6 (Multinational Pharma company)
* Set up and Harmonization of marketing plans ;
* Budget planning, forecasting, contingency planning, KPIs monitoring,
* Design and Implement commercial and marketing campaigns,
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GlaxoSmithKline
- Training Manager
Marly-le-Roi
2001 - 2003
- Product training : All GSK Portfolio
- Developmental training :
. Field Force: Selling skills, behavioral techniques, territory management.
. Sales Managers: Sales excellence, coaching capabilities, territory management, targeting, action planning,.
- Cycle event management: Planning, roll out, and monitoring.
