Renata FERREIRA DA ROSA

En résumé

Entreprises

• Ralph Lauren - Marketing Assistant

  2015 - 2015 - Report immediately to an external senior consultant, ex-VP of the brand, and help the Home department.
  - Responsible for research, conception, presentation and follow up of Special Projects and PR;
  - Deliver compiled retailers marketing plans, brief production follow up and distribution of
  marketing materials;
  - Assist in wholesale e-commerce and e-marketing, as well as visual merchandising.

• Advention Business Partners - Short Term Analyst

  Paris 2014 - 2014 * Responsible for interviewing experts in their knowledge area, and understanding the market;
  * Responsible for desk research and further information about the studied topic;
  * Deliver a translated report about the interviews and secondary data.

• FARFETCH - ecommerce - Business Intelligence

  2013 - 2014 Business Intelligence Intern Report to Manager Director.
  * Responsible for managerial reports - competitor, financial and marketing analysis;
  * Deliver cohort and ad hoc analysis for marketing and other areas;
  * Responsible for projects with operations and marketing departments in aim to improve
  processes.

• DAFITI - ecommerce - Purchasing Analyst

  2013 - 2013 Purchasing Analyst Report to one of the founders-director and responsible for purchasing analysis.
  * Responsible for Replenishment, Risk and Pricing reports;
  * Responsible for monthly sales forecast;
  * Deliver cohort an ad hoc analysis for purchasing and other areas.

• DAFITI - ecommerce - Business Intelligence Intern

  2012 - 2012 Business Intelligence Intern Report to the founders-directors and responsible for business analysis and
  reporting to all company areas.
  * The main activities involve analyzing data and reports in order to help the company's key
  stakeholders and upper management to take the best possible decisions and also improving
  processes.
  
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  ACADEMIC GCT - Czech Republic -FGV students' project ,

Formations

• HEC

  Paris 2014 - 2015 Master of Science
  
  Ecole des Hautes Etudes Commerciales
  Grande École Double Degree - MSc in International Business
  * Attended the Luxury Certificate (2015)
  FGV EAESP - FUNDAÇÃO GETULIO VARGAS

• FGV - Fundação Getulio Vargas (São Paulo)

  São Paulo 2013 - 2014 Master of Science
  
  Double Degree MSc in International Management
  * Dissertation on Luxury Market and Retail
  FGV EAESP - FUNDAÇÃO GETULIO VARGAS

• FGV - Fundação Getulio Vargas (São Paulo)

  São Paulo 2008 - 2012 Bachelor of Business Administration
  
  FGV students' project
  Chairwoman Responsible for the coordination of activities of the project, delegation of tasks to members
  and monitoring internal areas.
  * Global Cultural Transfer (GCT), is a short bilateral exchange project organized by students that aim
  to come to cultures closer by attending to workshops, lectures given by renowned professo

Réseau

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